Healthy relationships | Action Medical Research

Touching Lives - November 2007

Healthy relationships

Avanti on par for £50,000 target

As part of its continued support for Action Medical Research,Avanti Systems was proud to be among the first companies to become Action Partners.The business is the largest privately-owned partitioning specialist in the UK and has raised £50,000 for the Touching Tiny Lives campaign over the last three years via the company’s highly successful annual golf days.This year’s event in July was no exception. Each team was accompanied by a professional female golfer and between them all they raised a fantastic £22,000. John Birkens, Commercial Director, says the company’s commitment was cemented after visiting Hammersmith Hospital and meeting Jenny Chambers and Dr Catherine Williamson. Jenny suffered from obstetric cholestasis, a liver disease of pregnancy that is characterised by severe itching, and which can have potentially devastating consequences. John was very impressed with the research Dr Williamson was conducting into the condition, and funds raised from Avanti’s golf days are directly allocated to support this work.

DNX delivers

DNX is a creative marketing practice, specialising in direct marketing, digital and brand development.The practice works with many blue-chip companies such as Blacks Leisure Group,Timberland and Sun Microsystems. DNX is supporting the Touching Tiny Lives campaign, with staff planning a number of fundraising activities.The company has also volunteered its expertise in helping Action Medical Research to maximise the effectiveness of its own communications.

Breaking the ice with Bakkavör

Bakkavör Group is a leading international food manufacturer and the largest provider of freshly prepared foods and produce in the UK.The Group operates about 50 factories and employs over 17,000 people. Bakkavör has chosen to support the Touching Tiny Lives campaign for the next three years, which will include corporate events, staff fundraising and participating in the Charity’s recycling scheme.The company has already raised over £15,000 after ten employees took part in our sponsored Ice Cap trek — a 100km journey across remote areas of Iceland — at the end of June. Ágúst Gudmundsson, CEO of Bakkavör Group, says, “As a major food producer in the UK, Bakkavör Group is committed to supporting initiatives which can make a real difference to the health of our employees, their families and the local communities in which we operate.We are therefore proud to support Action Medical Research, as this Charity has played a key role in funding pioneering research which has had a direct, positive impact on many people’s lives. As an Action Partner we hope that we can help the Charity carry on making a difference.”

Insurance for the future

Chris and Jennie Wood own insurance brokers Winsover Howden. They were introduced to the Charity five years ago and have been impressed by the wide scope of the research — and the fact that it is applicable to almost everybody at some stage in their life. The couple’s son needed specialist care at birth and a niece was born with a hole in her heart, so the Touching Tiny Lives campaign has had special significance. Caroline Martin’s story in the Spring issue of Touching Lives also struck a chord, as Chris and Jennie had recently seen first-hand the devastating effect epilepsy had on a young employee. As Action Partners, Chris and Jennie have committed to supporting our Preventing the Pain of Chronic Conditions research programme. TL

Action Partners choose to support one of three themes: • Touching Tiny Lives • Stopping Suffering in Children • Preventing the Pain of Chronic Conditions. To find out more about Action Partners, please contact Toby Tennant on or call 01403 327436.

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