in the news | Action Medical Research

Touching Lives - November 2007

in the news

Dr Mark Mon-Williams (whose robot therapy research in Aberdeen is helping children with movement coordination problems) took the bold step of signing up for the 83 mile challenge. Scottish TV interviewed him about his research and his training for the event. Professor Jane Norman, based at Glasgow’s Royal Infirmary, was also interviewed about the event in her local paper.

Elsewhere, local press coverage has been dominated by some brilliant Bring Your Bear mentions, the London to Paris bike ride and some good coverage for our Action 100 bike ride that included local radio and an appearance on the BBC South West weather report.

The Charity has begun cranking up its national coverage a notch or two and regular viewers of BBC Soap Eastenders will have been pleased to see Action Medical Research making an unmissable appearance during a dramatic outdoor scene in August.

The Charity’s Stand Up For Tiny Lives billboard poster was the backdrop for an entire scene of prime time television, an excellent piece of free advertising that reached approximately 9 million viewers, and would have cost us around £95,000.

Our poster could appear in further episodes, so keep watching… !

We’ve also had a hubbub of media activity surrounding Caroline Martin’s story about the Action Medical Research project that led to curative surgery for her epilepsy.

Originally Caroline’s story appeared in the February edition of Touching Lives and we have subsequently had interest from the Sunday Express as well as some significant coverage across the web including the Channel 4 website. The most high profile coverage for the Charity was on the ITN lunchtime news; this was a fantastic piece with Caroline wearing her Action Medical Research T-shirt throughout. It was an excellent opportunity for the Charity to promote the work it does and our very own Dr Yolande Harley highlighted our continued support of the very best medical research in the UK. This piece was worth around £45,700 in free advertising to the Charity.

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