Our wonderful mascot celebrated his summer birthday on Saturday, 25 June, so we wanted to wish Paddington BearTM a very happy birthday and thank him for the support over the past four decades!
We’ll be celebrating this special anniversary with events throughout 2016 and on social media with the hashtag #Actionmascot40.
Paddington BearTM has been at the heart of fundraising for Action Medical Research for 40 years ever since his creator, Michael Bond, met the charity’s founder, Duncan Guthrie, in 1976. Paddington Bear always likes to help wherever he can and so, after chatting over the matter with Mr Bond, he agreed to support Action as the charity’s official mascot. Paddington Bear’s friendly face has helped us attract thousands of new supporters who together have raised millions of pounds to help babies and children.
Paddington Bear is always busy and is now the star of the first ever live action film inspired by Michael Bond’s best-selling books. Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen. A second Paddington movie, Paddington 2, is set to launch November, 2017.
Paddington was part of the London Paddington Trail, which saw 50 bears placed across London at the end of 2014. We had two bears in this trail, one designed by our celebrity ambassador Davina McCall and the other by Rankin - both raising money for Action.
Bring your Bear
The Paddington classic Paddington Goes to Hospital, narrated by Davina McCall, is available as an ebook and royalties for all copies sold in the UK are kindly being donated to Action. Paddington has been busy visiting hospitals up and down the country! He is the also furry face of our Bring your Bear event for schools and nurseries, so he really has been very busy!
Paddington Bear celebrates two birthdays each year - just like the Queen! Our mascot's birthdays are 25 December and 25 June. To celebrate his Winter birthday in 2013, Paddington had a very busy day: smashing the World Record for Most Mascot Hugs in one minute, decorating the Christmas tree at Paddington station, followed by a quick marmalade sandwich, then spreading Christmas cheer by offering free hugs to weary commuters at Paddington Station. Read more here and watch the hugs video to the right.