Davina McCall calls for riders for Action charity cycle events
Celebrity Ambassador and TV presenter Davina McCall is calling for people to get on their bikes for their local Action DIVA event in 2014 and raise vital funds for children’s charity, Action Medical Research. Action DIVA rides offer women a female-only send off and a Cool route that is ideal if you’re new to cycling.
This year, Action DIVA events will be taking place at the following locations:
Action DIVA Warwickshire on 27 April
Davina’s Action DIVA Sussex on 11 May (Davina will be taking part in the challenge)
Action DIVA Trossachs on 15 June
Action DIVA Chiltern on 22 June
Action DIVA York on 17 August
Action DIVA Essex on 31 August
Action DIVA Bucks on 14 September
This is the fourth year Davina has fronted the DIVA rides for Action Medical Research, a charity she has supported since she was a child, and she hopes her involvement will inspire more women to take up cycling.
Davina says: “As a committed cyclist I can’t think of a better way to support my favourite charity and I want more people to get on their bikes and join us for these events. There really is a route for everyone, regardless of your current fitness level, and the events promise a fun day out for a fantastic cause, so come on, let’s give the boys a run for their money.”
Money raised by riders in the Action DIVA events will help fund medical research into conditions affecting babies and children. The charity is currently supporting work around stillbirth, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children.
Mechanical support, first aiders and massage therapists will be on hand.
There are two entry options. Participants can pay £30 and raise a minimum of £35 in sponsorship, or they can pay a flat fee of £55 with no further money to fundraise.
Sign up now at http://www.action.org.uk/diva-rides
All RIDE 100 events also offer a more challenging Classic route, for men and women, and the Champion route is ideal if you are a more experienced rider.
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NOTES TO EDITORS:
Hi-res images of Davina McCall can be downloaded using the links below:
For further information on Action Diva or RIDE 100 events please contact:
Soraya Ebrahimi, Senior Press and PR Officer
T 01403 327480
Follow us on Twitter at @actionmedres and @amr_events
Like our Facebook page at facebook.com/actionevents
Follow us on Pinterest at Pinterest/actionmedres
Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research.
We want to make a difference in:
tackling premature birth and treating sick and vulnerable babies
helping children affected by disability, disabling conditions and infections
targeting rare diseases that together severely affect many forgotten children.
Just one breakthrough, however small, can mean the world.
Charity reg.nos 208701 and SC039284.