McCalling all women to get on their bikes for DIVA100 | Action Medical Research

McCalling all women to get on their bikes for DIVA100

29 February 2012
Davina McCall is asking women of all ages to get on their bikes and join one of three all-girl bike rides taking place across the UK this May to raise vital funds for children’s charity Action Medical Research. Called the DIVA100 series, there is a choice of three event locations – Sussex, Warwickshire and Scotland – and Davina herself will be taking part in the Sussex ride.
Supported by leading bike brand Trek, each DIVA100 ride offers a choice of two stunning countryside routes – a 100km challenge or a shorter 50km course for those looking to take it a little bit easier.
Davina, presenter of The Biggest Loser on ITV1, as well as The Million Pound Drop and Got to Dance, says: “People may be used to seeing me on the telly but I can also be regularly spotted out and about on my bike. Yes, believe it or not, I’m a dedicated convert to road cycling and I’m passionate about encouraging more women to take to the saddle. I think it’s one of the most amazing cardiovascular workouts you can get and it exercises parts of your body that other exercises can’t reach!
“Riding for charity is a fantastic motivator and the DIVA100 rides promise to be a fun day out and a great way to help such a special charity raise much-needed funds."
Davina was coaxed back onto a bike for the first time in years for Sport Relief 2010 and last year launched the first DIVA100 ride for Action Medical Research, a charity her family has supported for many years. More than 500 women of all cycling abilities took part in the inaugural ride, which raised more than £95,000.
Cyclists participating in the DIVA100 rides raise money to help fund medical research into conditions affecting babies and children. Action Medical Research is celebrating its 60th anniversary in 2012 and has been funding medical breakthroughs since it began in 1952. The charity is currently supporting work around meningitis, epilepsy, cerebral palsy, premature birth and some very rare conditions that severely affect children.
Sarah Stevenson from Action Medical Research says: “We launched our first women’s bike ride last year and the response was so positive we wanted to go bigger and better in 2012 and give more ladies across the UK the opportunity to take part in one of our events. The DIVA100 rides are suitable for all cycling abilities and promise a fantastic day out with a great atmosphere.”
All rides are fully supported with plenty of rest stops and a fully-serviced lunch. Staff riders, first aiders and massage therapists will also be on hand.
Entry costs £28 and participants will also need to raise a minimum of £50 in sponsorship.
Sign up now at
Event details:
DIVA100 Sussex, with Davina McCall, 13 May 2012, setting out from Cowdray Park Golf Club, Midhurst.
DIVA 100 Scotland, 20 May 2012, setting out from Tulliallan Castle, Scottish Police College, Kincardine.
DIVA 100 Warwickshire, 27 May 2012, setting out from Menzies Welcombe Hotel Spa & Golf Club, Stratford-upon-Avon.
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Hi-res images of Davina McCall can be downloaded using the links below, please credit to Lee Collier:
Davina McCall
Davina McCall and group of cyclists
DIVA100 series logo:

For further information about the DIVA100 series of bike rides please contact:
Prarthana Rao, Interim Senior Press and PR Officer
T 01403 327480
Follow us on Twitter at @actionmedres
Action Medical Research - the leading UK-wide medical research charity dedicated to helping babies and children - is celebrating 60 years of vital research in 2012. We’ve been funding medical breakthroughs since we began in 1952 and have spent more than £100 million on research that has helped save thousands of children’s lives and changed many more. Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:
tackling premature birth and treating sick and vulnerable babies
helping children affected by disability, disabling conditions and infections
targeting rare diseases that together severely affect many forgotten children.
But there is still so much more to do. Make 2012 a special year and help fund more life-changing research for some of the UK’s sickest babies and children.
Action Medical Research has more than 30 years experience in organising successful bike rides. Routes are monitored and clearly signposted. Snack and lunch stops are provided and medical and mechanical staff are on hand at all times.
The DIVA100 series is supported by Trek Bicycle, a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit
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