Paddington™ launches new appeal for children’s charity, Action Medical Research | Action Medical Research

Paddington™ launches new appeal for children’s charity, Action Medical Research

6 August 2014

Paddington Bear is packing up his famous suitcase and setting off for a summer adventure in support of UK charity, Action Medical Research. The charity’s mascot, who is set to hit the big screen later in the year, will begin a tour around UK hospitals this August to visit sick children and babies in a bid to raise vital funds for breakthrough medical research.

Paddington is appealing for the public to support him on his travels by donating ‘Bear Miles’ through the charity website www.action.org.uk/BearMiles. Every penny raised through the ‘Bear Miles for Breakthroughs’ appeal will go towards funding essential research to help save and change the lives of  sick babies and children.

To mark the launch of the appeal, the marmalade-loving bear was waved off at Paddington Station, the very spot where he was found almost 56 years ago.

Paddington is starting his trip at the Royal Alexandra Children’s Hospital in Brighton on Tuesday, August 5, before visiting the Great North Children’s Hospital in Newcastle on 19 August, Addenbrooke’s Hospital in Cambridge on 27 August and finally the John Radcliffe Children’s Hospital in Oxford on 9 September.

As well as donating at the website www.action.org.uk/BearMiles, visitors can also keep up to date with Paddington’s big adventure as he travels around the country. Every person who donates to the appeal will receive an e-postcard from Paddington thanking them for their generous support.

Contributions will help fund vital medical research for sick babies and children. Buying 10 bear miles (£10) could fund essential laboratory items such as pipettes; 15 bear miles (£15) could help fund an hour of a research nurse’s time and 38 bear miles (£38) could fund a pioneering research project for an hour.

Sarah Moss, Director of Communications at Action Medical Research, said:
“We are delighted to be taking Paddington on tour this summer to help spread the word about the life-changing work we do here at Action Medical Research. He has been at the heart of our fundraising efforts for nearly 40 years and the money raised through the ‘Bear Miles for Breakthroughs’ appeal will enable us to continue helping thousands of sick babies and children.”

Action Medical Research has helped fund some of the most vital medical breakthroughs for babies and children over the last half a century, including the first ever oral polio vaccine, developing the use of ultrasound technology in pregnancy, and discovering the importance of taking folic acid before and during pregnancy to prevent spina bifida.

The money raised through the ‘Bear Miles for Breakthroughs’ appeal will help fund further research into conditions like stillbirth, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children.

You can find out more about some of the families who are dealing with the trauma of a baby born too early, striving to support a child affected by disability, or facing the challenge of caring for a child with a rare and devastating disease for which there is no cure at: www.action.org.uk/our_research/real_stories.

ENDS

Press contact: please call Daisy Jestico at Kindred Agency (020 7010 0834) or Carrie Greene (020 7010 0819)

Daisy.Jestico@kindredagency.com / carrie.greene@kindredagency.com

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Notes to editors
1. For more information on Action Medical Research and some of its past breakthroughs, visit www.action.org.uk/about_us/our_successes
2. Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:
 Tackling premature birth and treating sick and vulnerable babies
 Helping children affected by disability, disabling conditions and infections
 Targeting rare diseases that together severely affect many forgotten children
Just one breakthrough, however small, can mean the world.
Charity reg.nos 208701 and SC039284
3. Paddington Bear has been at the heart of fundraising for Action Medical Research ever since his creator Michael Bond met the charity’s founder Duncan Guthrie in 1976, helping to raise hundreds of thousands of pounds to carry out essential research.

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