The ‘real deal’ charity Christmas cards
Charity Christmas cards are big business, but are they all the real deal? Children’s Charity Action Medical Research is for 2013 launching a unique range of Christmas cards, from which ALL profits will go to the charity to help fund vital research for sick babies and children.
The cards will be launched on Tuesday 14 May at Progressive Greetings Live, the international greeting card show, being held this year at the Business Design Centre, London. Paddington, the Action Medical Research mascot, will attend the launch along with Karen Jankel, Managing Director of Paddington & Co. Daughter of Paddington’s creator, Michael Bond, Karen is an avid supporter of the charity.
The initiative to publish 12 different packs of ‘real deal’ Christmas cards, with the entire retail price being donated to Action Medical Research, is the brainchild of Lynn Tait. Lynn, a gallery owner in Leigh on Sea, has owned a greeting card business for more than 20 years.
A long-standing supporter of the children’s charity, Lynn invited 12 Ladder Club attendees to design and donate an exclusive piece of artwork for the venture. The Ladder Club seminars are crash-courses in greeting card publishing run on a not-for-profit basis by Lynn.
Within two weeks of putting her inspiration into invitations she had 12 design offers and had also secured sponsorship free of charge from the printers Sherwood Press and The Imaging Centre, paper company G F Smith, Yorkshire Envelopes, Visual Packaging and Progressive Greetings Live.
There are 12 card designs from the cream of the card industry, reflecting diversity in style, genre and subject: a cycling Santa from Julia Hook Designs (the charity specialises in sponsored cycle events: RIDE100 series, Action DIVA women only, Action End2End and Action 3 Cities), a Victorian Santa from Linda Wood Designs, crib scene from Paper Salad, an unusual photographic card from The London Studio, an iconic comic design from Berni Parker’s Ladies, a traditional church watercolour from Trumpers World, a gaggle of geese from Wrendale Designs, Celia Pikes beloved cats, a whimsical card from Libby McMullin, a distinctive textile Christmas tree from Dilys Treacle Treasures, a Christmas pud from Cherry Picked For You‘s Fairy Friends, and a stylish fashion design from Hels Bells Design.
“The cards are the real deal and a class act – they will sell at a premium as a quality card that people will be proud to send. We expect to sell a large quantity of these cards and make as much money as possible for this wonderful charity, I’m so grateful to the artists and suppliers who have so willingly supported us.” says Lynn.
Lynn received a ‘Lifetime honorary achievement award’ at the greeting card industry awards - The Henries - in 2012 after organising a successful fundraising greeting card competition to celebrate the Queen’s Jubilee.
Jenny Edwards, Fundraising Director for Action says, “We are delighted that Action Medical Research will benefit from this ‘real deal’ Christmas card initiative. And we are so grateful to Lynn for her inspiration in pulling all this together and to the artists and suppliers who have donated their time and resources free of charge to make this all possible.”
Action Medical Research is currently funding research into conditions including Down syndrome, premature birth, epilepsy, meningitis and rare diseases that severely affect babies and children.
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NOTES TO EDITORS:
An image of the Cycling Santa card by Julia Hook Designs can be downloaded from this link: http://www.action.org.uk/sites/default/files/downloads/press/cycling_santa.jpg
- The Action Medical Research cards will be on display at PG Live on Trumper’s World Stand 112 http://www.progressivegreetingslive.com/floorplan
- The packs of cards will be sold through the charity website www.action.org.uk and through their many fundraising volunteer groups around the country plus Lynn Tait’s Gallery shop.
- Hannah Dale of Wrendale designs was young designer of the year in 2012 and also won the best art range in the prestigious Henries awards.
- Libby Mcmullin was nominated as young designer in 2012.
- Paper Salad is also a Henries award winner.
- The London studio is an award winning company.
- Berni Parker has a big fan club in Japan and regularly visits the country by invitation.
- Janine George from Dilys Treacle Treats is making her debut with her distinctive cards at PG Live.
- Quotes from the designers are available and 10 of the 12 will be exhibiting at PG Live.
- Representatives from Action Medical Research will also be at the launch.
For further information please contact:
Toni Slater, Communications Manager
T: 01403 327478
Follow us on Twitter at @actionmedres and amr_events #RealDealXmas
Like our Facebook page at facebook.com/actionevents
Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research.
We want to make a difference in:
- tackling premature birth and treating sick and vulnerable babies
- helping children affected by disability, disabling conditions and infections
- targeting rare diseases that together severely affect many forgotten children.
Just one breakthrough, however small, can mean the world. action.org.uk
Charity reg.nos 208701 and SC039284.